Microsoft's OneNote team has a campaign they call the 'Collective Project' that is about shining a light on students who are making positive changes for their community. In the latest installment of the project, the team has gone all-out, as they got Iron Man (Robert Downey Jr) to help out a young boy who is receiving a prosthetic arm.
The child is completely star-struck by seeing Downey Jr and you can feel the excitement in the air as he receives his new arm. For his part,
Downey Jr Iron Man made the day as he showed how the child's new arm is better than the one he used in the movie.
Microsoft took the high road and did not splash tacky advertisements all over the video; they are simply trying to raise awareness of what Albert Manero is doing. Albert is a college student who builds and donates low-cost, 3D-printed bionic limbs to kinds around the world.
The video has the right amount of excitement, movie stars, and genuine ingenuity to be entertaining and yet informative.