Shortly before Samsung unveiled the Galaxy S9 at this year's Mobile World Congress (MWC), it was reported that the 2018 flagship would be the last device to embrace the present Galaxy S branding scheme. That means the Galaxy S10 moniker is now far from materializing, which has just been acknowledged by Samsung’s mobile division chief DJ Koh.
Koh told reporters at the MWC that the South Korean tech giant is considering putting an end to the existing Galaxy S flagship branding and adopt a new naming scheme for its next-generation flagship set to be unveiled next year.
That doesn't mean, however, that Samsung plans to ditch the Galaxy naming convention entirely. According to Koh, although Samsung wants to change the Galaxy S naming scheme, it also wishes to keep either the numbering system of the Galaxy lineup or the S moniker in the naming convention.
It remains unclear, though, which part of the branding will be dropped, as Koh's admission only echoes some possibilities and not an official and specific announcement from Samsung itself.