Samsung has announced that it is partnering with CHILI, The Explorers, and MEGOGO, three over-the-top (OTT) services providers in Europe to deliver "world's first" 8K HDR10+ content. By partnering with streaming providers, it’ll mean customers with the appropriate download speeds will quickly and easily be able to start watching high-quality content.
HDR10+ is available on all UHD TV and 2019 8K TV models, including Samsung’s QLED TV lineup. With HDR10+, content creators can produce content that has better brightness and contrast settings with bright colours appearing brighter, while dark areas can be made darker.
Commenting on the partnerships, Hyogun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics, said:
“With HDR emerging as one of the most important technologies for ultra-high picture quality, our HDR10+ format enables every image to be accurately displayed on screen just as the creator intended. We will continue to strengthen our industry leadership through establishing partnerships with top streaming service providers and equipping our televisions with the technology needed to support the world’s first 8K HDR10+.”
Several other content providers, including Rakuten TV, are partnering with Samsung to deliver HDR10+ content. Rakuten TV, Deutsche Telekom’s Magenta TV, and Videociety are all expected to roll out support on their VOD services between Q4 2019 and Q1 2020.
Samsung, along with Panasonic, and 20th Century Fox began the HDR10+ logo certification program last year to encourage its use. In that period, 81 companies have joined the program. To find out more about HDR10+, adopters of the technology, and products which support HDR10+, head over to the dedicated website.