Microsoft made a big deal of its Windows Phone 8 OS Monday, and now the company is bringing in its CEO Steve Ballmer to be the focus of a new video ad promoting the new version of its mobile operating system.
In the video, posted on YouTube, we first see Windows Phone's live tiles at work, with updates showing up for Facebook, Skype, emails and text messages. There's also a note from Microsoft Chairman Bill Gates, suggesting that Microsoft should think about making a purple Touch Cover for the company's just launched Surface tablet.
There's also some references to Ballmer's golf obsession on his Windows Phone. However, that's quickly moved to the side as his wife Connie sent him a message, telling him to "Wear the blue shirt today."
The video also shows Ballmer's calendar, which reminds him to have lunch with his sons. Finally, he has his own message on his live tiles: "Windows Phone 8 is gorgeous, check it out."
All in all, the video not only shows off how Windows Phone 8, and its live titles, work, it also puts a human face on Ballmer himself, even if he technically doesn't really appear in the video except in a picture at the end.
Source: Windows Phone on YouTube