Mercedes-Benz has announced a seemingly ludicrous subscription model that allows customers to pay a $1200/year fee to make their cars accelerate faster. The "feature" is not coming to the UK.
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Under the partnership, a novel, end-to-end AI-based Nvidia computing architecture will power the next generation of perpetually upgradeable, safe, and convenient Mercedes-Benz vehicles.
The plans have already been laid out. Mercedes, in partnership with Qualcomm, is launching its first wireless charging system for select vehicles from its electric cars model range in 2018.
Want to take advantage of your time in the car? Mercedes is teaming up with Microsoft to make your car a smart assistant that will automatically make calls, pulls up directions, and more.
Daimler CEO and head of Mercedes-Benz, Dieter Zetsche, said he came away impressed after a recent meeting with Silicon Valley companies. What impressed him? Apple and Google's cars.