Google Chrome 101 is landing in the later hours of today. It is a milestone release because it contains the first implementation of Google's ad profiling mechanisms called the Topics API and FLEDGE.
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Privacy sandbox RSS
Google announced that Android will get a plethora of privacy features as part of the Privacy Sandbox initiative. The deployment, however, could take multiple years. The feature is available in Chrome.
With Google killing off one of its privacy-preserving initiatives "FLoC" and moving to "Topics" instead, it's clear that showing you personalized ads without invading your privacy is a difficult task.
Google has announced that it has killed off FLoC, its privacy-preserving method of sharing your data with ad providers. Its replacement is "Topics" coming soon that will work locally on your device.
Google has announced that it is slowing down its FLoC efforts "to move at a responsible pace" as the community doesn't quite seem ready for what Google is offering in order to protect user privacy.
Google has committed to limit how it uses advertising data in order to resolve privacy and competition concerns as it orchestrates its Privacy Sandbox with the UK's Competition and Markets Authority.
Google has revealed that its Privacy Sandbox trials so far have shown positive results for users and advertisers. It's also working on more APIs to enable privacy-conscious web advertising.
The investigation has been launched following rivals' concerns that the Privacy Sandbox project could curb their digital advertising. It will assess whether Google is abusing its dominant position.
Google has outlined several measures it is pursuing in order to make online advertising more transparent. One change will let users see the author of an ad and their location information.
In a new attempt to vaunt its credentials as the guardian of the web, Google is launching an initiative called Privacy Sandbox that is aimed at reducing the amount of data advertisers can collect.