Lyft introduced a new program today that will offer riders 15% discount on all rides and more perks to boot. Lyft Pink will cost $19.99 per month and it will be available in the near future.
Lyft Rewards will be coming to various cities next month, enabling riders to earn points for each dollar they spend. These points can then be exchanged for rewards such as an upgrade to a Lyft Lux.
The ride-hailing company is testing a new feature that will let users know when prices are lower and schedule a ride for that time. Only some Uber employees have access to the feature for now.
Grab will now take over Uber's Southeast Asia business, including around 500 employees, as part of a merger deal. In exchange, Uber will acquire a 27.5 percent stake in the combined company.
The consortium will include Ford, be funded by the UK government, and be led by London taxi firm Addison Lee. It will be exploring automated ride-hailing and sharing vehicles for Londoners.
Tim Cook, in an interview with Bloomberg, gave the first confirmation that the company is indeed working on self-driving car systems. He also implied a major disruption to that industry is happening.