ASUS shows off design process in Taiwan

ASUS has always been known as a brand that found a good balance between quality, performance, and price. This balance helped them become a household name amongst brands like Acer (price-focussed) and Sony (performance/design-focussed). The manufacturer has created some unique designs, including notebooks made from bamboo and leather.

At the 2012 Taiwan Designer’s Week, Engadget was lucky enough to get a look at some interesting ASUS ‘art installations’ made from parts of their product design process, proving that the company still cares about good design.

The most impressive of these was an installation named “Palette”. This installation is a ring made up of 50 Nexus 7 cases, with each in a slightly different shade of grey. Apparently all 50 of these cases were part of the design process.

If shades of grey aren’t your thing, you might be interested in some of the other installations they had on offer – featuring Transformer Prime, Zenbook, and PadFone designs.

We’ve seen the PC industry shift a lot recently with Samsung and HP starting to take the visual design of their products very seriously, and we’re keen to see what comes next from ASUS. Maybe a leather-backed Windows 8 tablet is on the cards?

Source: Engadget

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