Two years ago, Bing Image Creator became one of the first major online services that allowed users to create images from text using OpenAI’s DALL-E model. Today, Microsoft is introducing Bing Video Creator, powered by OpenAI’s Sora, allowing users to create videos with text prompts.
Despite announcing Sora last year, OpenAI has not been able to expand its availability to millions of ChatGPT users due to huge AI infrastructure requirements. It is still only available to ChatGPT Pro subscription users, which costs about $200 per month.
Recently, Google announced its Veo 3 video generation model, which performs significantly better than OpenAI’s Sora, to all Gemini paid subscribers, making video generation accessible to even Gemini Pro subscribers, which costs just $20 per month.
Now, Microsoft is democratizing access to video generation models by making Bing Video Creator free for all Bing users. Bing Video Creator is rolling out today globally (excluding China and Russia) on the Bing Mobile App, and it will be coming soon to the Bing desktop experience within Copilot Search.
Bing Video Creator users will have the ability to choose between Fast and Standard generation speeds. Each user will have 10 Fast creations; following that, users can redeem 100 Microsoft Rewards points for each Fast creation or continue with Standard creation speeds.
Once you have downloaded the Bing mobile app, here’s how you can access the Video Creator feature:
- Open Video Creator within the Bing Mobile app by clicking on the menu in the bottom right corner and selecting “Video Creator.”
- Just type in a text description of the video you want to create in the prompt box.
- Once the prompt text is ready, just tap “Create.”
- Or you can also just type directly into the Bing mobile app search bar "Create a video of..." to create a video.
- You’ll receive a notification when your video is ready to view.
- If required, you can also download the video or share it via social media or email. You will also have the ability to copy a direct link to the video for easy sharing elsewhere.
- Microsoft will be storing the generated videos for up to 90 days in your account for easy access later.
Microsoft noted that the Bing Video Creator videos are 5 seconds long and can be created only in 9:16 format for now. Microsoft will be adding the 16:9 format soon. When you are waiting for your video to be created, you can also queue up another two videos. Once one of the slots becomes available, you can add another one to the queue.
When Bing Video Creator becomes available on desktop, you can visit Bing.com/create for both image and video creation needs.
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