Microsoft is no stranger to targeting Apple in its Surface ads. After all, the alternative is targeting its partners. Today, it released a new ad where it positions the Surface Pro 7 against the iPad Pro, despite clearly saying that the iPad Pro is just a tablet while the Surface is a full computer.
The first thing pointed out is that the Surface Pro 7 has a built-in kickstand, a staple of the Surface lineup since day one. Obviously, if you try to stand up an iPad, it will fall flat, as demonstrated in the video.
The next one that the narrator pointed out was the keyboard, calling attention to the clicking sound that a Surface makes when you attach it. It's a sound that Microsoft's always been a bit too proud of. But it's also pointed out that Apple's keyboard is "a lot heavier".
That's worth talking about because the Surface Pro 7, at 1.7 to 1.74 pounds, is heavier than a 12.9-inch iPad Pro, which weighs in at 1.41 pounds. Assuming that we're talking about Apple's Magic Keyboard, the whole package is still heavier at 2.73 pounds with the tablet and the 1.32-pound keyboard, while the Surface Pro tops out at 2.42 pounds with the Core i7 model and a Type Cover.
The last thing pointed out is that the Surface Pro 7 has two USB ports while the iPad Pro only has one. Indeed, Microsoft loves its legacy ports, so it's touting the fact that Surface still offers a USB Type-A port.
You can watch the ad below: