Statista has predicted that digital ad revenues will increase from $356 billion to $460 billion by 2024. The growth will be down to growing internet use and a growth in digital platforms.
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Google has outlined several measures it is pursuing in order to make online advertising more transparent. One change will let users see the author of an ad and their location information.
Mozilla has just released Firefox 66. In this update, users should be considerably less irritated browsing the web thanks to a few tweaks Mozilla has made to its browser including scroll anchoring.
The U.K. could be set to get one or two internet regulators in future as the government works out its proposals for such an idea. It could see regulation of junk food ads, and content on social media.
After details emerged in April of Google's plans to integrate an ad-blocker into Chrome, the browser's latest Canary build includes a setting to "block ads from sites that tend to show intrusive ads".
Google today announced that it will convert ads on AMP pages to its AMP ads format, making them load up to five seconds faster. Advertisers will also be able to use AMP pages as landing pages in ads.
Chrome's ad-blocker will reportedly be enabled by default on desktop and mobile, targeting "unacceptable ads". It would make Google the world's largest online ad provider, and its biggest ad-blocker.
In partnership with advertising start-up, Unlockd, Tesco Mobile will give customers discounts and extra data on their mobile subscriptions in exchange for viewing ads on their smartphone.
Google has announced it will be changing its advertising policy from July 13th. The changes will impose tighter restrictions on financial services ads, where interest rates are considered high.