Developers have now been given a way to set test groups that Microsoft Store apps can be flighted to. This avoids the requirement that apps will immediately be made public in the store.
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For developers who want a little bit more flexibility in terms of setting an app's base price, Microsoft has added free-form pricing. This is available for single markets and within a certain range.
Microsoft announced today that developers can now submit UWP apps to target Windows 10 desktop PCs with ARM packages. The apps will be used for Windows 10 S devices with Snapdragon processors.
A few additions are coming to the Windows Dev Center, such as a Review Insights feature which allows you to filter reviews by category, as well as near real-time app health monitoring.
Microsoft is launching its Windows Dev Center app on Android, making it easier for developers to manage their apps on the go. An early 'alpha' preview of the app is now available to download.
Microsoft has launched a limited preview of something it calls Playable Ads. These allow the user to effectively stream the app for up to three minutes, before actually installing it.