YouTube is currently experimenting with a new subscription model in some European countries which allows users to block ads for the price of €6.99 per month. It is dubbed "YouTube Premium Lite".
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The YouTube Kids app has finally made its way to Amazon Fire TV devices. This separate app by Google is geared towards children, with curated selections of content and parental controls.
The YouTube Kids app can now be downloaded on Apple TV, marking another expansion to its availability after launching on smart TVs before. It supports both the 4K and HD versions of the device.
Google has announced the launch of YouTube Select, a new way for advertisers to reach new customers. Using YouTube Select, advertisers can reach people across the whole YouTube ecosystem.
YouTube Kids has received a new update that introduces a customized profile for children, more security control options for parents, a new setup process, passcode for kids, and an overall new look.
Google has announced that its child-friendly YouTube Kids app will now support the premium YouTube Red service allowing kids to watch videos ad-free, and download them for offline viewing.
Google's child-friendly version of YouTube is under fire, due to complaints from child advocacy groups, which are concerned about the way the app targets advertising to susceptible kids.