added 9 June 2010
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By Carltonbar · Posted
And Microsoft got walloped on here for what they were charging for the new Surface book. Not looking as bad now. This was inevitable as they have to maintain those Apple margins. -
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By +Warwagon · Posted
Now 8GB of ram looks even worse in the Neo. I'm so happy I purchased 128GB of DDR 4 when I did.... paid $174. Upgraded my parents laptop to 32GB around the same time for $48. Luckily I have a TON of spare laptops. So i'm good on laptops for a while. I also have a lot of desktops too that I could use if i had to. Lets just hope nothing happens to my main 4 monitor couch workstation. -
By macoman · Posted
I will keep my current devices for several years... no planning in upgrading until these devices stop working. Too pricey. -
By Karthik Mudaliar · Posted
Apple raises MacBook and iPad prices as memory costs surge by Karthik Mudaliar Apple has raised the U.S. prices of several MacBook and iPad models, including the MacBook Neo, which it launched for $599 less than four months ago. The company’s cheapest laptop now starts at $699, while some MacBook Pro configurations have increased by $300. The changes affect the MacBook Neo, MacBook Air, MacBook Pro, iPad Air, and iPad Pro. Apple has not changed the hardware or storage included with these models, so customers are simply paying more for the same configurations. Here is how the new US pricing compares with the previous starting prices: Product Previous price New price Increase MacBook Neo $599 $699 $100 13-inch MacBook Air, 512GB $1,099 $1,299 $200 14-inch MacBook Pro, 1TB $1,699 $1,999 $300 16-inch MacBook Pro $2,699 $2,999 $300 11-inch iPad Air, 128GB $599 $749 $150 13-inch iPad Air, 128GB $799 $949 $150 11-inch iPad Pro, 256GB $999 $1,199 $200 13-inch iPad Pro, 256GB $1,299 $1,499 $200 The updated prices are already appearing on Apple’s U.S. online store. The MacBook Neo increase will probably attract the most attention. Apple introduced the laptop in March for $599, pitching it as a more affordable Mac for students and buyers considering Windows laptops or Chromebooks. It uses an A18 Pro processor and originally undercut Dell’s new $699 XPS 13 by $100. Following the increase, the two laptops now have the same starting price. The M5 MacBook Air has also lost the price Apple promoted when it launched in March. The 13-inch model arrived with 512GB of storage for $1,099, while Apple’s store now lists the MacBook Air range as starting at $1,299. The 14-inch MacBook Pro with an M5 chip and 1TB of storage has gone from $1,699 to $1,999. Apple has made similar changes to its iPads. The recently released M4 iPad Air, which launched at the same $599 starting price as its predecessor, now starts at $749 for the 11-inch version. The 13-inch version has risen from $799 to $949. The iPad Pro increases are larger in dollar terms. Apple’s 11-inch M5 iPad Pro now starts at $1,199, up from $999, while the 13-inch version has moved from $1,299 to $1,499. Both base models still include 256GB of storage. Apple blamed the increases on the rapidly rising cost of DRAM and NAND flash, which provide system memory and device storage. The company told Reuters that it had tried to shield customers from the increases but could no longer absorb them. “We have never seen a component price increase this much, this quickly,” Apple said. Tim Cook had already warned that price increases were coming. Cook said Apple’s existing component inventory had softened the immediate impact, but that higher memory costs would increasingly affect the company after the June quarter. Much of the pressure comes from the construction of AI data centers. Memory manufacturers are directing more production toward high-margin server products, leaving PC, tablet, and smartphone makers competing for the remaining supply. Apple has not said whether the new prices are temporary or whether further increases are planned. For now, the changes show that even Apple’s purchasing power has not been enough to keep the AI-driven memory shortage away from consumer devices. -
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