Code.org was launched in January 2013 with the endorsement of several famous (ex-) computer scientists including Mark Zuckerberg, Bill Gates and Jack Dorsey. That year during the second week of December, the first Hour of Code challenge was launched. The Hour of Code challenge was an initiative to entice school students to complete short programming tutorials. The Barack Obama-endorsed campaign saw 20 million people participate.
Code.org have previously teamed up with Disney to bring a programming course to its site based on the film Frozen, and at last year's Hour of Code challenge, a course based on Flappy Bird - the hit mobile game - was launched.