The subscription model for revenue generation from smartphone apps and games has witnessed massive growth in 2021. Although its overall contribution is low, it is growing at a phenomenal rate.
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In-app purchases RSS
The court has ordered that Apple CEO Tim Cook must face a seven-hour deposition in the legal battle against Epic Games. It has also denied Apple's subpoena requests for Samsung's internal documents.
Apple is extending the deadline for requiring small business and creators to add in-app purchases for online event experiences in their iOS apps. That deadline is now deferred until June 30, 2021.
Google has announced that customers in the United States will be able to begin subscribing to Google Play Pass this week. The service gives users full access to apps without ads or in-app purchases.
You can now set an upper limit to your spending on the Google Play Store with a new feature within the app. Of course, you can still spend beyond your set budget. The feature is rolling out in stages.
In a study by marketing platform Liftoff, it's been revealed that women and iOS users are far more likely to make in-app purchases in mobile games in comparison to men and Android users.
EA has removed microtransactions from Star Wars: Battlefront II, mere hours before the title's launch. However, the company has clarified that the mechanic will be returning at a later date.
The withdrawal of an appeal made by Amazon with the US Federal Trade Commission potentially opens the door for parents to claim back money that their children have spent while playing games.
Microsoft has refunded a father after his son went on a wild spending spree on a FIFA football (soccer) game. The bill totalled over $8,000, highlighting the need for more controls.
The communications director for the World Bank has accused Microsoft of "appalling" behavior after it refused to provide a refund when his son racked up $4500 of in-game purchases on his Xbox.
Apple is changing the way that it refers to apps that cost nothing upfront - ditching the 'free' label and replacing it with a 'Get' button - in response to EU concerns over in-app purchases.
After Europe accused Google and Apple of misleading consumers by offering 'free' games with in-app purchases, Google is making changes to its app policies - but Apple is still dragging its feet.
The Federal Trade Commission announced Apple has agreed to a settlement where the company will offer at least $32.5 million to iOS users for in-app purchases bought by kids without parental consent.