Fiat and Microsoft Launch Blue&Me

The voice-activated in-car communication system, based on Windows Mobile for Automotive, will debut at the 2006 Geneva Motorshow.

Fiat and Microsoft will launch Blue&Me based on Windows Mobile for Automotive at the 2006 Geneva Motorshow later this month, marking a significant milestone in the evolution of in-car communication, infotainment and entertainment systems and providing all vehicles in the Fiat, Alfa Romeo and Fiat Commercial Vehicle ranges with a competitive advantage.

Blue&Me will be the first product seen from the long-term strategic partnership inked in July 2004 with the objective of co-designing innovative automotive telematics systems. The system will exclusively be available on new Fiat and Alfa Romeo cars as well as on Fiat Light Commercial Vehicles. The Grande Punto, Alfa Romeo 159, 159 Sportwagon, Brera and Spider will be equipped this from the middle of this year, followed by the other models of Fiat Auto's product range.

News source: BusinessWeek Online

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