The streaming music business is becoming competitive and Spotify has just added another 10 million paid subscribers to its service. The service has now bumped its paid user base to 60 million.
Microsoft is offering new Groove Music Pass subscribers six months of free service when they pay for just one month, priced at $9.99 - but you'll have to be quick if you want to grab this deal.
In a matter of a few months, Apple has amassed 27 million paid subscribers to its music streaming service. While competitors are still ahead, Apple does not offer an ad-supported free service.
Microsoft is giving away a free gift card for apps, games, music, movies and TV shows from its online store to those who purchase a one-year Groove Music Pass subscription in one of four countries.
Spotify is recruiting for someone to "lead an initiative to deliver hardware directly from Spotify to customers; a category defining product akin to Pebble Watch, Amazon Echo, and Snap Spectacles".
For the third time since November, Microsoft is once again offering four months of free service to new subscribers who sign up to its Groove Music Pass before the beginning of July.
Spotify has increased its subscriber base by another 10 million in less than half a year, growing to 50 million subs since September, and maintaining a significant lead over Apple Music's 20 million.
For the second time since November, Microsoft is again offering new subscribers to its Groove Music Pass a free four-month trial of the service before they decide if they want to buy a subscription.
Microsoft is hoping to entice more people to buy its music subscriptions. In addition to a free 30-day trial, it's offering new Groove Music Pass subscribers a further three months of service free.
Apple launched its music subscription service last year, priced at $9.99 a month. But you can now buy an annual subscription for $99, saving 17% on the cost of paying for each month separately.
SoundCloud has launched its own music streaming service, competing with the likes of Spotify and Groove. The core features of SoundCloud will remain free, however it will become ad-supported.
Beats 1 will soon be Apple's only free to listen radio station after users are told the ad-supported iTunes Radio stations will be going behind the Apple Music paywall later this month.
Apple CEO Tim Cook has revealed that the company's music streaming service, which launched at the end of June, now has over 6.5 million paid subscribers, with millions more using the 90-day trial.
New Spotify users could be limited to just three months of free ad-supported music, under a proposal put forward by two major music labels ahead of the launch of Apple's new subscription service.
Susan Wojcicki, CEO of YouTube, has confirmed that the company is still "working on" its long-awaited music subscription service, adding that she is "optimistic that you can see it soon."