Thanks to Hum for posting this in BPN.
Amazon.com announced that in early 2007 it plans to offer digital downloads of DVDs via its current service dubbed Unbox. Amazons CustomFlix subsidiary produces licensed DVDs only when a customer orders one, rather than forcing its suppliers to risk producing thousands of copies that go unsold. CustomFlix announced that media companies will not be charged to offer their content in digital form and consumers will probably pay less for digital downloads than for DVDs. Although exact numbers arent known, demand from media companies has been high. Amazon believes that thousands of movies will be added to Unboxs catalog.