Apple's App Store Connect now lets developers track in-app event performance

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Apple has announced that developers creating apps for its iOS and iPadOS platforms can now view analytics data for any in-app events that they run. Data that is covered by the analytics include event page views, reminder and notification data, and the number of downloads and redownloads that were driven by the event. Each metric can be broken down and viewed by territory, source type, device, and more so you can better understand how in-app events affect your app’s growth.

In-app events are publicised within apps and on the App Store, this helps customers know when something becomes available that they can participate in. In-app events cover everything from game competitions, movie premieres, livestreamed experiences, and more. Apple made it so you could advertise these events directly from the App Store last June at its WWDC event.

For those who have never been involved in the distribution of an app on the App Store or Play Store, Apple and Google provide a wide range of metrics so that developers can attempt to work out what’s driving app downloads and engagement and then act to boost growth further. App Store Connect provides a whole host of metrics including App Store Performance, App Engagement and Usage, Marketing Campaigns performance, the number of paying users, and more.

If you develop for Apple’s mobile platforms and want to learn more about in-app events, check out the dedicated page over on Apple Developer. If you’d like to learn more about App Store Connect you can do that too over on the Apple Developer website.

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