Instagram is introducing a new logo which is brighter and includes more color gradient than ever before. It also created a new typeface that will make the brand identity uniform across platforms.
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Brand identity RSS
The Xbox One brand identity animation went through several redesigns and modifications before approval. Now, a video has surfaced online showcasing an animation that was rejected by Microsoft.
Mozilla says it's modernizing its brand identity to help people "understand us better", and inviting its community to take part in the design process, but insists it's not crowd-sourcing its new look.
AOL's chief marketing officer has acknowledged that the company is considering changes to its identity, saying: "Are we going to keep the AOL brand or are we going to bring a new brand to market?"
It's not official yet - the announcement is rumored to be happening on Thursday - but Verizon reportedly showed its new logo to its staff earlier today, and it's already begun appearing in the wild.
Google unveiled its new logo and brand identity system yesterday, and reactions have been somewhat mixed so far. But the company considered many other alternatives, including some radical options.