Dell Cuts Music Player Price 20 Percent to $199

No. 2 personal computer maker Dell Inc. on Monday cut the price on its digital music player 20 percent to $199 from $249 as it tries to compete with the industry leading iPod from Apple Computer Inc. Round Rock, Texas-based Dell introduced the Dell Digital Jukebox, or DJ, which plays digital music in the MP3 format, in October at $249 for the 15 gigabyte version. It has offered a 10 percent discount on the product and said it will continue to do so.

It also cut the price on the 20 gigabyte, or 20 billion byte, version to $279, down from its previous $299. Both versions are less expensive than their equivalent-sized models from Apple, which cost $299 for the 15 gigabtye model and $399 for the 20 gigabyte model. Apple has the largest part of the digital music player market, according to market research firm NPD Group, which tracks retail sales. The data does not include Dell because its products are sold only over the Internet.

News source: Reuters

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