'iPod mugging' latest media frenzy

Apple UK's wave of iPod advertising may be making the product a 'must-have' accessory for street criminals. It's also possible that UK journalists, disappointed at Apple's recent news that its much-anticipated iPod mini won't ship until July, now also have Apple in their sights – as was the case with the recent battery bad news stories.

Apple's active courting of the mass-media press appears to have generated an unfortunate reaction, as build 'em up to knock 'em down journalists have begun a simultaneous campaign that claims iPods have become hot property to street criminals. Reports appeared this morning in The Times, The Daily Telegraph, The Sun, and The Evening Standard, all of which warn that the "conspicuous white headphones of the popular iPod are a giveaway to muggers that wearers are carrying the music player".

News source: Macworld | UK

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