iPod US marketshare rises to 82 percent

After clothes, money and a car, an iPod is what U.S. teenagers want most this holiday season. A survey of 600 high school students by Piper Jaffray & Co. analyst Gene Munster found Apple Computer Inc.'s digital player No. 4 on their wish list. And the iPod wasn't even among the items Munster suggested -- the kids wrote it in. "It was really surprising,'' said Munster in an interview from his office in Minneapolis. ``They didn't say music player. They said iPod. Teens want to be cool, they want their music, and the iPod is a cool way for them to get their music.''

Demand for the iPod, unveiled by Chief Executive Steve Jobs in October 2001, has helped make Apple the third-best performing stock in the Standard & Poor's 500 Index this year. A surge in iPod sales will help Apple report a 25 percent gain in fourth- quarter sales, according to analysts surveyed by Thomson Financial. The results, slated to be released Oct. 13, would be the fifth straight period revenue growth exceeded 15 percent.

News source: Bloomberg.com

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