SEGA acquires Creative Assembly

SEGA Europe today announced that in addition to publishing UK-based Creative Assembly's first console game, as reported earlier this week, it has bought the entire company. Reports suggest SEGA paid as little as $30m for the developer. As such, SEGA will not only be releasing PS2, Xbox and GameCube title Spartan: Total Warrior this September, but will also be supporting CA's development of the industry-leading Total War strategy series and exploring new ideas with the company.

"This news is direct evidence of SEGA delivering its strategic objective of strengthening our emphasis in the western market," SEGA Europe and SEGA of America CEO Naoya Tsurumi commented."As our first developer acquisition in the West since we became a publisher it clearly demonstrates that we have set our sights on working with the very best talent in the industry."

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