Musicians whose livelihood depends on live concerts and festivals are hurting as public gatherings have been indefinitely postponed due to the coronavirus crisis. In an effort to make up for the shortfall, SoundCloud is allowing artists to add a button to their profiles so that listeners can directly support their favorite musicians, according to Engadget. Once the button is clicked, users will be redirected to payment services like PayPal, Patreon, and Bandcamp.
The feature will remain available indefinitely on artists' profiles so the fans can support them throughout the crisis. SoundCloud advises that musicians keep their bios informative and inform their fans how exactly they will be supporting them, let it be groceries, rent, or production equipment charges.
The blue button, which is quite prominent, can be found above an artist's bio, so it is unlikely that fans will miss it. The button is accompanied by a message stating that this initiative will keep those facing hardships during the crisis afloat.
“The COVID-19 virus has impacted the creative community around the world. Show support for your favorite creators.”
Hopefully, musicians can use this initiative to get through these tough times.