As we’ve said in the past, Kickstarter is a great way for entrepreneurs to create a business without needing to get backing from big industry. There are many examples of successfully funded projects that have turned into businesses for the individuals involved, but the crown jewel is the TikTok and LunaTik watch kits for the Apple iPod Nano. The project began with a modest goal of $15,000 and was able to amass nearly one million dollars.
Scott Wilson, the creator of the project, tried to find a company to back him when the Nano first came out but everyone turned him down, convinced that the public was not interested in an expensive watchband for the tiny device. Wilson took his project to Kickstarter and the device turned out to be a runaway success, taking the number one spot in Kickstarter history and earning more than the second, third, and fourth place projects combined.
Now, according to Fastcodesign.com, retailers are lining up to stock the TikTok and LunaTik and Apple plans on selling the product in their own Apple stores by the end of the week. Even more interesting is the fact that the project helped drive sales of the iPod Nano, with over 10,000 of the 13,512 backers purchasing a Nano specifically because of the watch kits. If these numbers are accurate, that means Wilson’s project netted Apple over $1.3M in revenue.
Be sure to keep an eye on our weekly Kickstarter reviews.
Image Courtesy of lunatik.com
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