GamesAid charity launched

A new videogames industry charity called GamesAid has been set up with the purpose of raising money predominantly to support children's charities in the UK.

Founded by seven trustees, including Mastertronic's Andy Payne, Sports Interactive's Miles Jacobson and Relentless co-founder Andy Eades, the charity will operate around a special industry social network website with the principal aim of democratising fund-raising efforts and maintaining transparency of operation.

The website will also enable the charity to run without the need for a fixed office location and staff, so that overheads can be reduced to a minimum - with the initial goal of keeping costs to below 5 per cent of total funds raised.


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