Google, quite possibly, knows more about you than your own family does. As the company collects data to better align the advertisements to your interest, many feel that it is also invading your privacy.
Yes, it all sounds great when it comes to creating a better product for the consumer but there is one big problem, “Google will not permit users to opt out of this information collection and sharing across platforms and devices” according to the USA Today.
Congress is surely a bit concerned about this and has called Google to explain the changes and will do so this week; but don’t even think about attending. The closed door event will only be open to a few members of congress from the House Subcommittee on Commerce, Manufacturing and Trade.
Google is working to consolidate its products and give the end user the best experience possible and to do that it needs data from all of its sources. Google knows that it has a power stance on the market and even if consumers do not agree with the change, they will most likely accept it as it will remain invisible to them.
Image Credit: MarketingLand.com
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