Microsoft Focuses on Windows Live Search for Mobile

Microsoft is hoping for positive growth in its search market share by announcing Live Search for Windows Mobile; Live Search for Java; and Windows Live for Windows Mobile at the 3GSM conference in Barcelona. Users will be able to search for business results based on their location, which means they won't have to type any text to get a list of categories of business types with address and telephone details and options for mapping. Live Search for mobile also uses global positioning capabilities to retrieve suggested routes, Virtual Earth technology for maps and directions, and real-time traffic data for 25 U.S. cities (green/yellow/red colour coded).

Windows Mobile (version 6.0 was recently released) provides many Windows Live services including WLMail, WLMessenger, WLSearch and WLSpaces. Microsoft is particularly interested in pushing for software dominance in the mobile market. One approach is to put the Live brand front and center, promoting Live Search and Windows Live communication services on Windows mobile devices. As well, Live Search on Windows mobile has features that aren't available with Live Search for Java, such as satellite imagery and the ability to send search results to a friend. Steve Berkowitz, senior vice president of the Online Services Group at Microsoft, noted that the company is committed to enhancing mobile search for customers. Microsoft expects the new products to help "mobile operators, OEMs, and advertising partners access new revenues and differentiate their products."

News source: InternetNews

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