Rebrand all the things: Arrow Launcher is now Microsoft Launcher

In the past years, Microsoft has shown a knack for regularly renaming its products. It rebranded Microsoft Answers to Microsoft Community back in 2012, and is even considering rebranding the Windows Store and the Photos app on Windows 10. Instead of the conventional incremental numerical changes in its operating system for phones, the nomenclature has varied from Windows Mobile, to Windows Phone, to Windows 10 Mobile. Now, the company has rebranded its popular launcher, available on Android.

The launcher, previously dubbed "Arrow Launcher", is now known as "Microsoft Launcher" and includes a redesigned logo as well. In this case, the rebranding seems understandable given that an arrow has little to do that relates specifically to the company itself.

Apart from this, the application has also gone through a revamp in design, offering a more cleaner look. Microsoft had the following to say regarding the changes:

As the next part of our journey, we’re so excited to announce that Arrow Launcher is now Microsoft Launcher. Not only have we rebranded the product, we’ve added several new features that represent our goal to provide the best productive/personalized/customized experience for anyone with an Android device. Our mission is to provide all Android customers the ability to choose their own personalized look, stay organized on the go, and be productive across all of their devices.

Apart from the changes mentioned above, the update also includes Continue, which allows users to open links or photos from their phone on their Windows 10 PCs. Custom gestures and the ability to pin contacts on your phone's home screen are now supported as well. You can check out Microsoft Launcher on Google Play here.

Source: Microsoft via MSPoweruser

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