Sky entering the MVNO market with Sky Mobile

Sky has confirmed that it will become a mobile virtual network operator (MVNO), piggybacking on O2’s network. In preparation for the launch, the firm has done live tests to ensure calls, texts, and data work on the network. The company also provisioned its own SIMs and set up agreements to allow for international roaming. Sky Mobile is expected to launch in the near future.

Sky chief executive, Jeremy Darroch, speaking about Sky Mobile, said:

“Looking ahead, the forthcoming launch of our mobile proposition will add another major product offering to our UK line up and will give our customers the opportunity to take even more from a brand known for great customer service and quality products.”

Sky Mobile will complete Sky’s ambitions of offering ‘quad play’ services, that is, offering broadband, home phone, television and mobile services. Last month we got news that Vodafone was readying its pay-TV service for a rollout with a 2017 general availability target.

The confirmation of Sky Mobile came during a briefing to Sky shareholders, where the company said that it saw its income in the UK and Ireland increased by five percent (£101 million) to £2.1 billion. The company also saw large growth in Germany & Austria (29%) and Italy (34%) with over 100,000 new customers joining Sky.

Source: Broadband Choices

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