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Google announced today that the total worldwide subscriber numbers for its YouTube Music and YouTube Premium services have surpassed the 100 million mark. That number does include free trials.

YouTube Music is adding new layers to its app for more customization and easier music discovery. It has even added generative AI in the latest feature helping create unique artwork for playlists.

The limited availability YouTube Premium Lite tier is going away for customers in some European countries. For a reduced price, it offered an ad-free YouTube experience but not the other features.

YouTube has increased the monthly and annual subscription price of its paid tier YouTube Premium. The individual Premium plan in the United States will now cost users $2 extra every month.

YouTube is testing a new experimental feature in its app that allows users to play videos at a higher speed with a single tap. The feature will be available for users to try out until August 13.

A new YouTube feature is being tested that lets you disable screen input to prevent accidental pauses and skips. The experimental feature will be available to select users until July 30.

YouTube has begun trialling a popup that asks users with adblockers to allow ads on the platform. It imposes a hard limit of three ad-free videos before you have to disable the adblocker.

YouTube has introduced a new policy for its YouTube Partner Program. The policy cuts down the number of watch hours and subscribers needed by creators in select countries to join the program.

Some more features include watching YouTube videos with friends on Android and iOS devices, Smart Downloads that automatically download videos for offline viewing later and many more.

The overlay ad banners that are only visible on YouTube videos to desktop viewers will no longer show up starting April 6. YouTube admits this ad format was "disruptive for viewers."

In a blog post, YouTube's new lead Neal Mohan outlined plans to add features in the streaming service for creators and consumers in 2023, such as additional support for podcasts and more.

YouTube is seemingly experimenting with a "1080p Premium" video quality option that offers a higher bitrate. If generally released, the offering will likely be exclusive to YouTube Premium customers.

YouTube Music has officially introduced a "Create a radio" capability that lets users create customized playlists by selecting their desired artists and the types of songs that appear in such a list.

YouTube shared new improvements it made to its video player and viewing experience including a darker theme and ambient mode. There have also been some changes to buttons like the subscribe button.

YouTube Premium prices have been updated. The subscription price in the U.S. has gone up from $17.99 to $22.99. Google says its subscribers can share any feedback about updated pricing via a form.

Google has ended the controversial experiment of putting 4K videos on YouTube behind a paywall. The company has confirmed that all users should now be able to watch high-res videos without Premium.

New Xiaomi customers who buy eligible devices will be able to claim three months of YouTube Premium for free. The offer appears to end on February 28th so you must be quick if you want to claim it.

The games incoming to Xbox Game Pass in the second half of November include indies like Mortal Shell, Next Space Rebels, and more. Ultimate members are gaining YouTube Premium as a bonus.

YouTube is currently experimenting with a new subscription model in some European countries which allows users to block ads for the price of €6.99 per month. It is dubbed "YouTube Premium Lite".

Pokémon GO Trainers can now claim a YouTube Premium three-month trial in celebration of Pokémon GO Fest 2021 and the fifth anniversary of the popular mobile game. The offer ends on October 5.

Google is offering Nest Mini for free to selected YouTube Premium subscribers in the United States. The offer is based on a first-come, first-serve basis and lasts through June 30.

YouTube Music adds to the navigation app's increasing repertoire of music streaming services directly available within the Waze app. The update will be rolled out in the forthcoming weeks.

Google just announced a free three-month subscription service just for students. New members get to use YouTube Music or YouTube Premium entirely free of charge for three whole months before paying.

YouTube Music is adding a toggle to its app that lets users switch between a song and its music video seamlessly. The feature is available to YouTube Premium and YouTube Music Premium subscribers.

In celebration of Happy Galaxy Day, Samsung is starting a new promotion that will gift a free year of YouTube Premium and Galaxy Buds to anyone that purchase a Galaxy S10 or Galaxy Note9.