Amazon India has taken the wraps off its Prime Music streaming service in the country and has made it available for all Prime users.
The company's music streaming service has been available for the past few months to the users of its Echo series of smart speakers, which were launched in the country back in October through an invite system and became generally available mid-February. Today's wider rollout brings the music service to all Prime members with access available via apps on Android, iOS, macOS, and Windows, as well as the web browser.
Amazon Prime subscription in India now includes faster and free delivery options, access to Prime Video, and Prime Music. As the cost of an annual Prime subscription is a mere ₹999 ($15), the company has undercut much of its international competition in the country including Netflix, Apple, and Google, who offer their content at a (in some cases, significantly) higher price, for only one of the services. As for local music streaming competition, services such as Saavn, Gaana, and Hungama include ad-supported free tiers and also feature exclusive and original content, which could be something that Amazon would have to think about in the future.
The company's library in the country includes music in English, Hindi, Punjabi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Bhojpuri, Gujarati, and Rajasthani. That's because Amazon has been signing deals with a number of Indian music labels over the past few months such as T-Series, Venus Music, Sony Music, Saregama, and Zee Music Company to fill its library of localized content.