Along with Sir Tim Berners-Lee, Sir Richard Branson will be helping Google to identify not one, but four "winners" who will each receive a quarter of the £2m prize (thats over US$750,000 each).
Unfortunately, despite its name, this isnt a "Americas Next Top Model"-style search for a social media mastermind. Instead, Google and its judges are looking for something more honourable.
This isnt a competition to find the next Facebook (or Google+). Googles aim is to identify entrepreneurs working in a not-for-profit area, that have great concepts that can improve lives or even influence positive change in the world. Social media has already been credited for influencing changes in governments in some countries, but has yet to really take find ways to help the everyman to easily make a difference.
"Googles Impact Challenge is a brilliant way to spark a new wave of innovation amongst non-profit foundations and charities and raise the profile of many great ideas in the non-profit sector", said Branson. Hell be joined on the juding panel by Matt Brittin (Googles VP for northern and central Europe), Jilly Forster (founder of Forster Communications), and Jacquelline Fuller (director of Google Giving).
Applications are now open, so if youre in Europe and have a great idea - visit globalimpactchallenge.withgoogle.com. Applications close 17 April 2013, and the event is scheduled to be held midyear.