BrandFinance, a brand valuation consulting firm has rated Google as the world’s most valuable brand name.
Google’s brand was determined as being worth $44.2 billion, up a whopping 23 percent from 2010. The company was the only one to receive a AAA+ brand rating.
In second place is Microsoft, which is there easily because it’s the largest software maker in the world. The Windows maker climbed up from number five to be second to Google.
IBM took 4th, Vodafone took 5th, Apple took 8th and AT&T rose to 10th. Apple made a huge leap to eighth place, up from 20th last year.
‘The rise of the technology brands has been expected for some time, although Nokia’s fall shows that it is tough to stay at the forefront of such a dynamic industry,” BrandFinance CEO David Haigh said in a statement.
Wal-Mart was last year’s winner but fell to 3rd in 2011.
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