When Facebook added the "Like" button as part of its service, it opened up a new way for users to share website articles with their friends and others. Now Facebook is hoping that a newly launched feature, the recommendations bar, does more of the same.
In a post on the company's official blog, Facebook describes the new feature, which can be coded into other websites. It states:
As a person reads an article, a small pop-up surfaces at the bottom of the screen highlighting recommended articles and prompting them to like the page. Recommendations are based on content that friends have explicitly liked and shared in your app or website.
A number of sites have already started putting in the new Facebook feature. The company claims that its early results show that "sites are seeing 3x the click through on the stories it recommends than through the Recommendations Box."
We have seen similar recommendation bar pop-ups on a number of sites, but they were always internally generated by the site themselves. It will be interesting to see if this new recommendations bar is put into a lot of sites much like the Facebook "like" button has been incorporated into web pages.
Source: Facebook blog | Image via Facebook