Since the pandemic started, social media giant Facebook has taken plenty of measures to ensure the spread of correct information regarding the novel coronavirus and its vaccine. In December, the platform took active measures against conspiracy theories and rumours concerning the vaccine by banning such content.
As the daunting effort to vaccinate the world against the deadly disease continues, Facebook is trying to play its part. A couple of days ago, the Menlo Park-based tech giant launched a tool to help its users find information about where they can get the preventive shot.
Today, Facebook introduced another feature to advocate the choice to get vaccinated in the U.S. Users will be able to add special frames to their profile pictures. There are various frames with different tag lines encouraging readers to vaccinate such as "Let's get vaccinated" or "I got my COVID-19 vaccine".
The frames have been created in partnership with two U.S. government agencies, the U.S. Department of Health and Human Services and the Centers for Disease Control and Prevention. The idea behind this simple campaign is that when citizens will see loved ones whom they trust getting the coronavirus shot, they will feel more reassured and take it themselves.
The U.S. isn't the only country to get this feature of late. Recently, Facebook launched the same campaign in collaboration with the National Health Service in the UK as well.