Levi Strauss is an American clothing company most well known for its denim jeans, so it comes as no surprise that their first technology piece will be in the form of a denim jacket. Levi's has teamed up with Google, to produce the "Commuter x Jacquard by Google Trucker Jacket", a wearable that will look more like a traditional garment than a nerdy accessory.
The Commuter x Jacquard Trucker Jacket will use technology created by Google's ATAP team that was revealed nearly a year ago. 'Project Jacquard' allows conductive threading to be woven into traditional textiles, which can decode simple touch gestures. In the newly released video, the user is capable of receiving directions, information in regards to nearby places, change music, and also answer calls - all with the use of gesture interactions.
Levi's Commuter line of products is designed specifically for bicyclists and those who engage in moderate physical activity, such as walking to work. Levi's Commuter fabric is interwoven with polyamide and elastane, allowing for freedom of movement and increased water resistance. Users of the Commuter Trucker jacket with Google's conductive threading will be able to efficiently interact with their technology even while exercising.
Although a price has not been announced, the Commuter Trucker Jacket will arrive sometime in spring of 2017.