Google rolls out two new features

Google has unleashed two new features that are aimed at smaller Web sites and could change the search habits of millions of people.

First, the Mountain View search engine announced Friday a "site-flavored" Google search. It delivers results customized to reflect the content of a given Web site.

The second feature does not allow the personalized results offered by the site-flavored search. However, Web-site operators can use both features if they download two different search boxes, according to Susan Wojcicki, Google's director of product management.

Both features aim to do the same thing -- give incentives to Web-site publishers to funnel traffic to Google. And by doing so, Google can make more money -- and users get easier searches.

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