In a bid to boost virtual concerts amidst the coronavirus pandemic, Spotify, in collaboration with Songkick, has added a feature for artists to list upcoming events on their pages. The firm is making this adjustment in view of the surge in viewership for live streaming events due to the lockdowns, which forced many of us to remain within our homes. It noted that physical events such as concerts are still far away.
"With many tours postponed until 2021, the necessity for these virtual events is set to continue, and we want to make it easy for Spotify listeners to learn about virtual events for the artists they love, as well as artists they’re discovering for the very first time."
Starting today, any kind of virtual event can show up in the "On Tour" area, which previously listed only live shows. Musicians will be able to set up the listing through Songkick or Ticketmaster only, but Spotify noted that virtual concerns can be "hosted on a multitude of platforms." These may include Twitch, Instagram Live, YouTube Live, or a hosted website of the artist's choice. Spotify stated:
"A select number of Ticketmaster events will also be automatically listed on Spotify."
The virtual concerts will also be added to the Spotify's Concerts hub, which can help artists promote their live podcast recordings, at-home or in-studio performance, and Q&A sessions.