For the past year, we have seen Twitter attempt to innovate on their platform, to benefit both businesses and everyday consumers. With interim CEO Jack Dorsey taking the reigns of the company, Twitter’s support for ecommerce platforms has grown, with a focus on changing the way businesses are able to promote their products through the service.
Now after more than a year of testing, it has been announced that the ‘Buy Now’ button will see wider availability via partnerships with top e-commerce platforms. This will enable customers to purchase products from select retailers, without leaving the Twitter experience.
Shopify, Bigcommerce and Demandware have partnered with Twitter, allowing merchants located on these services to offer fast access to checkouts via a button embedded into tweets. This is part of an endeavor to allow businesses to communicate and improve their online presence via the social platform.. Last year, e-commerce service Stripe partnered with Twitter, offering 'Buy Now' buttons for those who chose to trade via the service.
As of now, this feature will only be available to merchants operating within the United States, however expansions to other markets are expected. For more details on how to get selling through the 'Buy Now' feature and getting connected with supported services, a detailed guide is available on the Twitter website.