World of Warcraft launches in China

Blizzard's vastly successful massively multiplayer game World of Warcraft has been commercially launched in China, with a new business model in place to meet the challenges of the large but difficult Chinese market.

The launch follows an extremely successful open beta period for WoW in China, which at some points saw 500,000 players using the servers simultaneously, and will be the fourth major territory for the game following launches in North America, Europe and South Korea.

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