AOL UK blows £20m on ad campaign

AOL UK is going on a £20m advertising spending spree to plug AOL 9.0 - the latest version of its Internet service. Aimed at both broadband and narrowband punters, AOL UK's biggest ad campaign to date, is expected to "reflect the increasingly mature and sophisticated nature of Internet consumers". Apparently. AOL 9.0, which includes Video Instant Messenger; AOL Talk (a Voice over IP service) plus spam controls, is due to be launched on April 5.

Said AOL UK VP Marketing Sharon Lang: "This campaign marks an exciting progression for the AOL brand in the UK to fully portray the depth and diversity of products we offer, which enable consumers to fulfil the potential of the Internet.

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News source: The Inq

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