BT partners with Google to offer free Stadia Premiere

BT, one of the UK's largest internet service providers, is partnering with Google to become the first European distribution partner for Stadia. As of today, anyone signing up for a Superfast Fibre 2, Ultrafast Fibre 100 or Ultrafast Fibre 250 package can choose to receive a free Google Stadia Premiere Edition which includes a 'Clearly White' Stadia controller, a Chromecast Ultra, and three months access to Stadia Pro, a subscription service that lets users stream games in up to 4K resolution and 5.1 surround sound.

The initial three plans, available until 30 January, range from £39.99 to £49.99, and new offerings will be announced from 7 February. BT has stated that it will be running an advertising campaign across print, TV, and digital to promote its strategic partnership with Google. Marc Allera, CEO of BT’s Consumer Division, stated:

“We continually look to provide our customers with the most exciting products and experiences, and by partnering with Google on Stadia, we’re able to help them push the limits of gaming. We’re also investing in the UK’s fastest 4G, 5G and fibre networks, so our superfast home broadband service is the perfect accompaniment for those wanting to make the most from this innovative streaming gaming platform”.

This announcement comes just a day after Stadia laid down its features roadmap in Q1 2020 which came with a promise of more than 120 games in the year, including 10 exclusives.

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