Ellen, Demi Lovato, and others getting shows on YouTube ahead of site's big redesign

YouTube has very busy lately, not only working on a major design update but also working on shows to attract viewers. Last night the company unveiled its new roster, created together with some big Hollywood stars and famous artists.

Among the big-name celebrities joining the internet company are Ellen, Kevin Hart, and Demi Lovato. YouTube stars like The Slow Mo Guys and Rhett & Link are also signing up for new shows, while talent competitions and even a Katy Perry Live Special are also on the books.

What’s interesting about the latest content is that YouTube has seemingly taken a break from promoting its paid Red service, generally the destination of high-production value shows like these, and instead is making the new content available to everyone, using an ad-supported model. This seems to be more about YouTube’s image and viewers than promoting a specific part of the platform.

YouTube's redesigned webpage

Meanwhile, to go along with all the new shows, the company has also been working on a major design update to the site. YouTube confirmed earlier this week that substantial changes were underway, with the service getting a “Material Design” makeover soon.

The website will look flatter and supposedly be easier to navigate once the new theme arrives. Of course, loyal readers will remember that last month YouTube’s new “dark mode” leaked, and you’ll be happy to know that users will have access to this new feature once the redesign goes mainstream.

There’s no clear indication of when that will happen, though the new design is currently live for a limited number of people around the world. As is usual with these types of things, once YouTube is satisfied with the feedback its getting, it will likely expand the pool of testers and more people will get to try out the new version of the site.

Source: YouTube

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