Weve known for quite some time that Google would continue their push into the world of social. Facebook currently controls that landscape and efforts such as Buzz and Orkut have failed to grab hold of users" interest. Googles next attempt, which now seems to be known as Google +1, will aim to change the landscape once more.
TechCrunch has been given a screenshot labeled "CONFIDENTIAL." At first glance, it seems like any old Google News page. However, if you pay close attention to the toolbar at the top, youll notice some large "social" changes. Equipped with a share button, account icon, and a section called Loop, it sure seems like part of Googles new social strategy. Loop, from what we hear, is Googles version of social groups. Youll also see a number to the right of a users account name. Its unclear what this is, it could be a notification count, but its likely part of the new social messaging system.
If this is, in fact, Googles version of a social experience, it could very well pan out to be successful. Many people spend a large amount of time browsing through Googles websites. If thats the case, and their social experience is always at the top of their window, people are sure to pay attention to it. Assuming Google doesnt make the same mistakes as it did with Buzz, Google +1 could be seen as something more useful, rather than something more intrusive. Google responded to TechCrunch with the following statement:
"We’re always experimenting with new ways to improve our products, and we have already confirmed that we are focused on incorporating social elements across Google. But we have nothing new to announce at this time."