It's not uncommon for Microsoft to introduce special editions of its Xbox Wireless Controller, and today, the firm announced two new ones.
The one on the left is the Phantom Black Special Edition, which "fades from a high-tech translucent matte black to a stunning metallic champagne gold". It's meant to give you a glimpse of the technology inside of the device. It has black buttons, bumpers, triggers, and thumbsticks, while the D-pad is Champagne Gold.
The other one is a bit more basic. The Grey/Blue Xbox Wireless Controller has monochrome buttons with blue accents. This can actually be mostly designed in the Xbox Design Lab, which allows you to make custom controllers for $69.99. The only thing that's different is the two-tone thumbsticks, which you can't do in the Design Lab.
The Phantom Black Special Edition will be available on September 11 for $69.99, while the Grey/Blue one is $64.99 and will be available on September 25 in the U.S. and Canada, and worldwide on October 9. You can pre-order the Phantom Black Special Edition here, and the Grey/Blue model here.