Samsung today announced the BTS edition of the Galaxy S20+ and the Galaxy Buds+. The company has collaborated with the seven-member K-pop South Korean boy band BTS -- also known as the Bangtan Boys -- for this.
The Galaxy S20+ BTS edition has similar specs as the regular S20+. However, it comes in a striking purple color, with the band's heart iconography found on the rear camera setup. This special edition Galaxy S20+ variant is available on both 4G and 5G flavors. The device also comes pre-loaded with BTS-inspired themes and Weverse, a fan community platform. Samsung has also bundled some BTS stickers and photo cards of the band members in the retail box.
The Galaxy Buds+ BTS Edition also comes in purple and carries the band's logo and the heart iconography on both earbuds. Samsung is also bundling photo cards of BTS band members in the box for fans.
Stephanie Choi, SVP and Head of Global Marketing Team of Mobile Communications, Samsung Electronics said:
“Galaxy S20+ and Galaxy Buds+ BTS Edition are the result of a collaboration between BTS, whose members spread messages of love and harmony through music, and Samsung, which is creating a better future with meaningful innovation. We hope it will be a source of joy and entertainment for fans and consumers around the world.”
The Galaxy S20+ and the Galaxy Buds+ BTS Editions will go up for pre-order from June 19th in the United States. In South Korea, the Galaxy Buds+ BTS Edition can be pre-ordered from June 15th via Weverse. It will be available widely from July 9th, the same day which marks the seventh anniversary of the BTS fan collective. Samsung will be giving a BTS poster for customers who pre-order the Galaxy S20+ or the Galaxy Buds+ BTS Edition. It will also offer a 50 percent discount on the Galaxy Buds+ BTS Edition to customers who are pre-ordering the Galaxy S20+.