More ads for everyone! Joy.
Yahoo Mobile Web, the mobile advertising service first launched in the U.S. late last year, is now being offered in 19 countries: Argentina, Australia, Brazil, Canada, France, Germany, India, Indonesia, Italy, Malaysia, Mexico, Philippines, Singapore, Spain, Taiwan, Thailand, United States, United Kingdom and Vietnam. Yahoo is serving mobile phone banner ads from the likes of Hilton's Embassy Suites, Infiniti, Intel, Nissan, Pepsi, Procter & Gamble Asia Pacific and Singapore Airlines all of which can also be viewed at the top of the Yahoo Mobile Web home page. Mobile advertising appeals to marketers as a way to "reach consumers when they're on the move and communicate with them in a way we haven't before" according to John Vail, director of interactive marketing at Pepsi-Cola North America.
News source: InformationWeek